Challenge: USPS believes that supply chain managers who don’t start preparing for blockchain now will be left behind. Blockchain inherently involves cooperation; those who don’t keep up will not be able to participate in networks built by their partners and competitors.
Solution: Deliver an immersive digital experience to bring to life the prospect and particulars of blockchain, in a visual language which will welcome and interest logistics managers. Present data graphics to insert the audience into the flow of blockchain through their own supply chain, and lead them to a personal evaluation of how the technology may interact with their business.
View the full experience here.
Masa is a three-Michelin star sushi restaurant in New York City, opened by Chef Masa Takayama in 2004. He also owns three other Japanese restaurants: Bar Masa, Kappo Masa, and Tetsu.
My husband tried viewing Tetsu’s online menu, but found the link led to a broken .indd file. Trying to help, he reached out letting them know of the error, and at that moment they happened to be looking for a designer to create a private-event packet (digital + print) for all four of their restaurants.
For years, they had kept a one-page Word document with the basic information for each restaurant. They wanted a booklet including beautiful imagery of their locations and more detailed information (hours, capacity, and room types) to give guests a more comprehensive and seamless experience when booking a private event.
I designed the packet to present all four restaurants in a consistent, flowing style, but with enough variation to maintain a sense of novelty as the reader browses the packet. I also used simple, understated layouts and colors to help the images of the spaces pop and showcase themselves.
Challenge: USPS must remain an active thought leader and advisor to logistics teams about modernizing their supply chains. The escalating challenge of online returns is a pivotal opportunity to guide these teams toward modern processes, but the information must be optimized for punchy delivery to an unsure and conservative audience.
Solution: Drive home the most critical insights about managing online returns through highly distilled, attention-drawing, animated infographics. I concepted and designed this experience, focusing on making this daunting technical content feel welcoming, simple, and clear.
View the full experience here.
This Italian bakery located in the Finger Lakes needed a complete branding overhaul. It had not been updated since 2005 and was in need of modern design to help attract new customers.
I stuck to Felix Roma's roots with an Italian-inspired look, while incorporating an updated perspective. The logo can be understood as a few different images: a modern nod to a Roman Ionic column, a stalk of wheat, and a bird’s eye view of a loaf of bread.
Shown here: logo, pages from the brand guideline manual, a full-spread print ad, and screen shots from their website.
A collection of banners I concepted and designed for USPS, Revlon, and Volvo, and two gifs built with Photoshop frame animation for Ally Auto’s Facebook, Twitter, and Instagram pages.
A banner has only a few seconds to catch attention and tell a story. Movement and animation are key to delivering a message and bringing a campaign to life in such a tiny time window. These banners showcase thoughtful yet atomic storytelling through a small number of focused frames.
Personal project created in 2015, stemming from frustration at trying to coordinate watching Netflix with my sister from our separate apartments. The only option we had was FaceTime on mobile, Netflix on desktop, and counting down to pressing play over and over.
Five years later, during COVID-19, Netflix premiered a similar feature to its platform, called Netflix Party.
A fun personal project based on the mantras of overworked graphic designers.
In March 2015, I brought nationally acclaimed photographer, Steve Rosenfield, to Binghamton University for his What I Be project. This project is a portfolio of close-up photographs that invites subjects to own their insecurities by writing them on their hands or face with a black marker. Rosenfield aims to “build security through insecurities,” and holds long discussions with each subject to bring these feelings to the forefront. The project began in 2010, and has documented students at Princeton, Columbia, Duke, Stony Brook, University of Chicago, and many more institutions across the United States.
For one week, Rosenfield photographed students each day, holding 45-minute sessions of one-on-one discussion and photography with each subject. There were a limited number of sessions available to the campus on a first-come, first-serve basis.
In October 2014, I contacted Steve after having seen his work over social media. Over the following months, I organized his one week's stay and contract, raised over $5,000 from campus entities to facilitate his visit, lodging, rentals of spaces and materials, and worked closely with the University Art Museum to curate and display the results.
During Rosenfield's visit, I also organized a speaking event and a two week-long exhibit in a primary art display space on campus. During the event, he shared his inspiration for the project and invited subjects to speak about their experiences with the project. The exhibit featured the 70+ Binghamton "What I Be" photographs displayed in a high-traffic atrium on campus.
The event was so successful that the school newspaper dedicated a full spread to its write up, and even dubbed it for their April Fools edition.
Logo collection comprised of brands for whom I've done freelance work.
Kosher Dietitian - kosher nutritionist
Sounds Better at Night - '80s themed radio station
Century Gothic - environmental initiative
Finger Lakes Wine Festival - wine and culinary event
Inscription Capital - hedge fund
Blue Stripe - security centric ride sharing service
Lettuce Grow - campaign for healthier eating in elementary schools
Ariana Levin - interior designer
Merchant - financial services firm
Sleep Link Plus - sleep specialist
